What: Media Relations 101: A Workshop for those not classically "trained" in PR
Where: Consilio Business Managers, 512 W. Bannock St., Suite A
When: Wednesday, April 29th, 2009 9am - 11am

Media Relations 101

What if a dollar value were attached to every word you spoke?  How would that impact your bottom line? 

The fact of the matter is, whether you know it or not, words – yours and others – are impacting your bottom line. You are more at risk than ever before in today’s fast-changing news world.

Reserve a seat in our introductory workshop to learn the basics of media relations and communicating your message.

In this hands-on workshop, you will learn:

• Where to find free tools to help you find reporters who are telling stories related to your business or industry
• The important building blocks for building relationships with the press
• The psychology of the news business
• What happens behind the mysterious closed security doors of a newsroom

Attend this class if:  

• You can’t afford to squander any dollars on extra public relations fluff, but you also can’t afford to do nothing.   
• You are a business owner or manager who wants to understand how public relations can have a positive impact on business growth and your brand 
• You want to implement a public relations program for your business but don’t know where to start
• You are considering starting your own business 

Bring your laptop. Morning refreshments served. Just a few seats available. Reserve your spot today! 

About the Trainers:

Jeannette Duwe worked as an award-winning television journalist for several years before trading in her microphone for a career in public relations.  Prior to launching Duwe Public Relations, LLC, Duwe served as the Corporate Manager of Media Relations for Albertson’s, Inc.  Duwe has worked closely with various local, regional and national companies and non-profit organizations assisting executives as they prepared for key moments in the public eye. She earned a Bachelor of Journalism, Broadcast News from the University of Missouri – Columbia.

Lonni Leavitt-Barker is an award-winning investigative news reporter who previously worked in Los Angeles, Phoenix, Raleigh/Durham, and Las Vegas before giving up a career in the fast lane to move to Boise and focus on her family. With her extensive investigative reporting experience Barker, knows first-hand the methods I-team reporters use to “get” the story.  Barker has been a presenter for the Investigative Reporters and Editors national annual conference, has trained executives to work with the media and has taught advanced news writing at Arizona State University.  She received a Bachelor’s Degree in Communication from Brigham Young University.